Gyroskope to help kids join the Fit Generation!

Fight 2B Fit

Gyroskope is extremely excited to announce that we will be partnering with Fight 2B Fit, a unique, incentive based fitness and health program for kids that provides them with daily tasks and quizzes that are designed to build healthy habits.

The Fight 2B Fit mission is to promote healthy living through interactive education about exercise, nutrition and sustainability. Fight 2B Fit’s non-discriminatory model encourages all people to improve their life by eating well, exercising their bodies, engaging their minds, and inspiring each other through teamwork.

We can not wait to help kids join the fit generation! More exciting updates are coming soon!

Gyroskope Press: Huffington Post

The Huffington Post’s Mike Ragogna sat down to talk with Gyroskope founder, Todd Smith, about all things Gyroskope. While they covered a wide range of topics, the interview started off by Smith telling the story of Gyroskope’s origin. Let’s ‘listen in,’ shall we?

Mike Ragogna: Todd, what is the origin of Gyroskope?

Todd Smith: My background is in the music business, first as an artist, then as a producer and indie label owner, so I basically lived through the transition, from the time when people paid for music to the time when music became free. I’m not down on free; free is great, but eventually, you hit a wall. If nobody ever replenishes the stream, eventually it will dry up. Artists and producers need to make money in order to do what they do, which is bring us music and art and stuff that makes the world a better place. So Gyroskope is a possible solution to the problem of what is the best way for independent content producers to monetize their work, given that the paradigm for digital content consumption has shifted from paid to free?

I think there is a feeling among music fans that, it’s okay to share these files because the artist isn’t going to see any of the money anyway. And you know what, they’re right. I think fans want to support the artists they love, and Gyroskope is built to facilitate that direct transactional relationship. I think there is a feeling among artists that, if I work my ass off and get a hit, why should the guy who owns the pipeline get most of the money? And you know what, they’re right too, and Gyroskope is built for that as well. Gyroskope gets the same small monthly fee no matter how much you sell.

MR: There has been a lot of emphasis in the initial phase on music, but how can others monetize their assets using Gyroskope?

TS: Gyroskope is for anybody that needs to sell a video. It might be a music video or your feature film, but it might also be a school play for a fundraiser. It might be a keynote speech at a conference or graduation. It might be a lecture or a virtual tour of an historic landmark. No matter what it is, we want to be the YouTube for independent content producers that need to not only distribute, but also sell their work.

MR: How do you compete with a YouTube that’s free or a Netflix that has an established value for their billing? In other words, why would someone use Gryoskope over other platforms?

TS: Content producers can’t sell their videos through YouTube, so in that sense, YouTube isn’t a competitor. Netflix is more of an aggregator or a middle-man, meaning it’s not really a platform that allows producers to have a direct transactional relationship with their audience. There are some other options, such as Amazon CreateSpace, which can take over half of the sale. In addition, we worked hard to create a high-end user experience for producer and fan. It’s more of a premium environment without ads. For all these reasons, we humbly believe that Gyroskope is the best option.

Read the full interview here!

Press: Gyroskope Featured on CNN Tech/Fortune

CNN Tech/Fortune recently wrote a feature article about Gyroskope.com entitled ‘Online Video Saved The Radio Star’ that su 

Excerpts from the article:

FORTUNE — In a world of downloads and streams, making money as a musician is not easy. The days when getting one popular song onto Billboard’s Top 10 chart brought money, fame and gaggles of adoring fans are long gone. So what’s a struggling artist to do?

Gyroskope, a Louisville, Kentucky-based company, has come up with a way for musicians to cash in on the video side of the business. The company provides a platform for an artist to upload videos of live concert performances, studio recording sessions and other behind-the-scenes exploits that diehard fans can view — for a price.

Here’s how it works. Videos are uploaded to a social platform, and the artists set their own prices for how much they want to charge. The videos, which are streamed from the cloud, can be viewed in a web browser as well as on iPhones, iPads and Android phones. Artists keeps 100% of the revenue.

Robert Berliner, a mandolin player for the folk/rock band Hoots & Hellmouth, has been using Gyroskope to share and sell live concert videos to fans. “If they live on the other side of the country or they can’t make it out and they haven’t seen you in a long time, fans will gladly pay $5 for the opportunity to watch an entire long-form video,” he says. He adds that fans respect the fact that the money is going directly to the band rather than to a label or other third party. Berliner says he doesn’t mind giving away his music for free if it wins over lifelong fans who buy shirts, videos and tickets to his shows.

Still, as more and more artists opt to leave major labels to go it alone, clients seeking Gyroskope’s services could surge. “The future is unwritten,” says Crush Management’s (Train, Panic! At The Disco, Fallout Boy, etc) Jonathan Daniel. “There is a potential in the future where every artist is independent and if they are fully independent, this might be a way for people do it.”

See the full article here!

Gyroskope Press: Billboard

url-1

Billboard Magazine recently featured Gyroskope in an article, Live, From The Living Roomfocusing on online video platforms complimenting live concerts like never before.

Billboard’s Glenn Peoples writes, “Music fans will undoubtedly continue to attend concerts, but online performances could become common events because they require so little investment from consumers. There is no travel time to the venue, no parking fees, no babysitter arrangements and no hassle getting home late. People can watch from the comfort of their homes or offices on a desktop, laptop, tablet or mobile phone. And watching from anywhere is a blessing for a fan who lives in a rarely visited, tertiary touring market.”

Gyroskope Producer, Bonnie “Prince” Billy, is taking this idea to heart. With hundreds of thousands of fans scattered around the world, Bonnie “Prince” Billy recorded a 2011 concert in Chicago’s Millennium Park in high definition audio and video, then posted the concert to Gyroskope.com for fans to enjoy. Fans who could not attend the concert, as well as those who were there in the crowd but want to re-live it have purchased the video and watched from the comforts of their own home.

See the article here!

Gyroskope Press: HypeBot

url-1

Hypebot.com is one of our absolute favorite music/tech blogs, so we were particularly excited to be featured in an article about monetizing music videos online. This recent article focuses on how Gyroskope can aid the sales of music videos and live concerts online.

In the article, Hypebot’s Clyde Smith says “Gyroskope is an ad-free service designed to monetize video. It’s not exclusive to music but that is one of the areas on which they’re focusing. The basic concept is that artists pay a monthly fee, set their own prices and upload videos and previews. Gyroskope handles the rest including payments.” Right you are, Mr. Smith!

With Gyroskope’s model, the power of sales is put back in the hands of the artists themselves, cutting the middle-man that takes a large percentage and decides what you can or cannot sell out of the process. Gyroskope Producers keep 100% of their sales (Gyroskope.com is not a revenue share service).

See the article here!