CNN Tech/Fortune recently wrote a feature article about Gyroskope.com entitled ‘Online Video Saved The Radio Star’ that su
Excerpts from the article:
FORTUNE — In a world of downloads and streams, making money as a musician is not easy. The days when getting one popular song onto Billboard’s Top 10 chart brought money, fame and gaggles of adoring fans are long gone. So what’s a struggling artist to do?
Gyroskope, a Louisville, Kentucky-based company, has come up with a way for musicians to cash in on the video side of the business. The company provides a platform for an artist to upload videos of live concert performances, studio recording sessions and other behind-the-scenes exploits that diehard fans can view — for a price.
Here’s how it works. Videos are uploaded to a social platform, and the artists set their own prices for how much they want to charge. The videos, which are streamed from the cloud, can be viewed in a web browser as well as on iPhones, iPads and Android phones. Artists keeps 100% of the revenue.
Robert Berliner, a mandolin player for the folk/rock band Hoots & Hellmouth, has been using Gyroskope to share and sell live concert videos to fans. “If they live on the other side of the country or they can’t make it out and they haven’t seen you in a long time, fans will gladly pay $5 for the opportunity to watch an entire long-form video,” he says. He adds that fans respect the fact that the money is going directly to the band rather than to a label or other third party. Berliner says he doesn’t mind giving away his music for free if it wins over lifelong fans who buy shirts, videos and tickets to his shows.
Still, as more and more artists opt to leave major labels to go it alone, clients seeking Gyroskope’s services could surge. “The future is unwritten,” says Crush Management’s (Train, Panic! At The Disco, Fallout Boy, etc) Jonathan Daniel. “There is a potential in the future where every artist is independent and if they are fully independent, this might be a way for people do it.”